Many people will be rolling new toons when Cata comes, from Goblins to Worgens and Tauren Paladins. Most people will have BoA gear, however that only helps for trinkets, weapons, shoulders, and chest pieces. This leaves- Neck, head, hands, feet, wrists, waist, and pants. In the earlier levels, the leveling process is very quick, and many will probably not spend time buying green gear from the AH. However, there are a few key levels that demand will spike for.
Early 40s
Here, many classes upgrade their armor. Warriors and Paladins especially as tanks will want to upgrade from Mail to Plate. Doing a quick search of plate armor from level 40-41 I found bracers for 1g that were perfect for a leveling tank. This can easily sell for 20g come Cata. This is a key niche that you should watch out for, and do daily scans to grab cheap armor.
Of the Owl
Of the Owl, of the Falcon, of the Bear I believe will be the best sellers across the board. These are keywords that you can quickly search and just grab the ones under 3g. Of the Owl is highly desired by healers, as well as caster dpsers. Of the Falcon will be coveted by all the hunters, enhancement shammys, and druid cats. of the Bear is desirable to all tanks. These will go fast and for a good price.
Outlands
At level 57 one can buy gear from Outlands with significantly higher stats than gear from Azeroth. Although this might change after Cataclysm, I am sure that these items will be sought after and I predict prices of 40g+ for even uncommon bracers. Pretty much anything from level 57-59 will sell extremely well, of the Bandit and of the Prophet will probably be the two best.
Northrend
Same concept here, except that Of the Champion is only found in Northrend. These are fantastic tanking items, and if you can get them for under 15g I would buy them. I could see these selling for 60g+ 2-3 days into Cata. Of the Soldier will also be a good seller here
What else?
I didn't list every single type of armor that you should be buying. There are many drops that aren't grouped into the 'Of the [blank]' category. Of the [Intellect, Spirit, Strength...] will also sell well, but not as well as the categories I mention. This post is just a way to get you started, but if you have a lot of gold and a lot of inventory space, you can really diversify and get armor for all levels and all classes. Take a look at your auction house, I know there are plenty of steals out there. While writing this post I bought 10 pieces of armor under 2g each, all in the key categories. My only beef with making gold off armor is the slightly high cost to post, and that each item takes up an inventory slot. In terms of gold/slot, the value isn't as high as storing the gems that I mentioned yesterday, but armor will have a very high markup if you buy the right ones. My suggestion- have a character dedicated to buying and selling armor only, along with a guild. I plan on filling my bags and at least a few tabs over the next few weeks.
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